Puff Life is more than a brand
Our mission?
To create a community that experiences the #PuffMoment with freedom, identity, and positive impact. From the ritual to the session, from the look to the idea — we want to be with you in every moment that matters.
It was founded in 2016 and has been spreading a new mindset ever since: more peace, more awareness, more style, and more representation.
With our feet firmly in the present and our minds in the future, we use cannabis culture as a starting point to build a lifestyle that values balance, inclusion, and attitude. We don't just sell products—we deliver experiences.
#PUFFMOMENT
THE BEGINNING
A real need became a purpose: to create products that represent the Brazilian cannabis lifestyle.
Market research conducted in conjunction with Smokebuddies to assess the acceptance of a new product idea.
A CLASSIC
Production of the first 500 units of the classic Puff case, in black and cream colors.
EVENTS AND RECOGNITION
In 2017, we took a giant step: we participated in our first international fair, ExpoCannabis Uruguay.
We carried our cases in our backpacks and returned with the certainty that the world also needed to know about Puff Life.
This year, we launched the Puff Case Slim model — more compact, ideal for those who like practicality on the go. The Slim quickly gained popularity and became a favorite for those who only carry the essentials.
COLLAB UMDOIS
In 2018, we took the first step in our collaborations with a historic partnership: Puff Life x Canal UmDois. Together, we launched a special edition of our Classic and Slim cases, combining the cannabis lifestyle with UmDois's authentic identity.
Back in 2018, we introduced a new product that quickly became a favorite: Puff Shoulder Bags. Stylish, practical, and durable, they were designed for those who want to carry everything with freedom and discretion.
EVENTS
After our first ExpoHeadGrow with our own stand, came the recognition that Puff was already a national benchmark.
In 2019, we participated in our first Spannabis, in Barcelona. An international fair that brought us face to face with the global cannabis scene and reinforced our mission to represent Brazil abroad.
AT SPFW
We also made history by participating in the São Paulo Fashion Week show with the Az Marias brand, demonstrating that cannabis style also has a place in Brazilian fashion.
The Puff product line had already expanded and included the PRO and Mini models.
CONQUERING THE WORLD
In 2023, we launched our first international collaboration alongside the European brands Gizeh and Mascotte — two giants in the cannabis universe. The collection featured the Slim and Classic models, all with premium exterior finishes and a customized interior with graphic elements that paid homage to the identity of the partner brands.
We also participated in Mary Jane in Berlin — connecting with the local scene and showing that the Puff lifestyle transcends languages and borders.
PUFF WEAR
We're introducing the new Puff Wear collection—pieces that embody the cannabis lifestyle with attitude and identity. We've also redesigned our Puff Shoulder Bags with a new design, improved finishes, and even greater functionality.
CONTINUES...
We want to further strengthen our journey. With our feet firmly planted on the national scene and our eyes focused on the global landscape, we seek to expand our connections and presence in new cities and countries. We continue to bring the Puff lifestyle to those who live on the move, wherever they are. Because resisting, representing, and protecting has never been just local—it's a movement that crosses borders.
More than a product, a ritual. That's Puff Life.